USAIDs public facing website provides information about the following: Who We Are, What We Do, Where We Work, Results & Data, News & Information. USAID.GOV users want the latest stuff. Search keywords, most viewed pages and stated reasons for visiting indicate that users are looking for information about recent announcements. Users also want information thats current (as distinct from recent), and are looking for it by generic search terms (e.g.: "energy efficiency"), by document titles ("climate change act 2008") or named initiatives ("renewable heat incentive"). USAID.GOV supports a two-way relationship between users and government officials. Where user and government needs align neatly (e.g. understand/explain, influence/consult, stay informed/announce) and where they dont (hold to account/get positive PR, lobby/campaign), there is a tacit negotiation and a desire to influence behavior in both directions.