Online display advertising revenues, by publication type

This data set contains information on revenue from online display advertising by publication type. The data is published by Stiftung Werbestatistik Schweiz. It is collected by WEMF AG für Werbemedienforschung through a comprehensive survey of advertising media. Online display advertising corresponds to the digital and online-based form of advertising and consists of classic display ads (banners, skyscrapers, rectangles) and the integration of multimedia content from advertisers in the editorial areas of online advertising media (video ads and native advertising/advertorials).