Scientists need effective communication strategies to help mainstream farmland biodiversity conservation.

Data set and code for analysing a communication case study about biodiversity conservation and farming in the European decision-making environment. It includes: (1) a literature corpus, consisting of 5988 digital press releases and news texts, covering the period of 2015-2020, from 40 different organizations involved in European farming and food decision-making processes; (2) R code scripts for analysis and graphic representation.