FoodLAND - Survey and experimental dataset from marketing tests in Tanzania, Uganda, and Kenya
Description
The dataset compiles information collected under T5.8 (Marketing tests and strategies) of the project FoodLAND. It contains biometric (emotional response + visual attention) and behavioral data from 600+ urban consumers in Tanzania, Uganda, and Kenya when evaluating new local produces food products. The Excel file contains the raw data cleaned for outliers and metadata.