India Reach and Recall Survey - Child Health ORS and Zinc Campaign

Description

The Reach and Recall Survey primarily measures recall of messages that are part of SHOPS Plus India’s behavior change campaign to increase awareness around the importance of immediate treatment of childhood diarrhea with both ORS and zinc. The recall estimates from this survey will inform the program team about the effectiveness of the behavior change campaigns launched to promote stocking and usage of ORS and Zinc among primary caregivers of children under five.

Resources

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21 The Reach and Recall Survey primarily measures recall of messages that are part of SHOPS Plus India’s behavior change campaign to increase awareness around the importance of immediate treatment of childhood diarrhea with both ORS and zinc. The recall estimates from this survey will inform the program team about the effectiveness of the behavior change campaigns launched to promote stocking and usage of ORS and Zinc among primary caregivers of children under five. https://data.usaid.gov/d/akhw-wdgh

Tags

  • zinc
  • india
  • ors
  • child-health
  • diarrhea

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