Social Media, Digital Communication and Youth; winter 2016/17

From the Youth Service of the City of Vitoria-Gasteiz, an investigation has been carried out on the use of Social Media and digital communication applications among the young population of the city. We can underline two objectives: 1) to know which ones are used and how young people between the ages of 12 and 18 use them; 2) shed light on why the Social Media of the City Council have little influence within this group. For this study the quantitative methodology and the research technique of semi-structured questionnaires have been used. The total sample is 687 questionnaires via online and 729 via paper. For more information, see the Data Sheet.