Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Subset of Sweden Now 1974-I, covering the period 1973-10-26 to 1974-01-02.
Resources
| Name |
Format |
Description |
Link |
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0 |
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http://data.europa.eu/88u/dataset/https-doi-org-10-5878-002791~~1 |
Tags
- periodicals-readership
- shopping
- frequency
- frekvens
- hushållsapparat
- konsumtionsvaror
- consumption
- newspaper-readership
- interest-(cognitive-processes)
- intresse-(kognitiva-processer)
- tidskriftsläsare
- consumer-goods
- försäljningsställen
- retail-outlets
- tidnings-läsekrets
- konsumtion
- domestic-appliances
- imu-testologen-ab