Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Resources
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Description |
Link |
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0 |
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http://data.europa.eu/88u/dataset/https-doi-org-10-5878-002762~~1 |
Tags
- periodicals-readership
- frequency
- frekvens
- hushållsapparat
- konsumtionsvaror
- newspaper-readership
- interest-(cognitive-processes)
- intresse-(kognitiva-processer)
- tidskriftsläsare
- consumer-goods
- tidnings-läsekrets
- domestic-appliances
- imu-testologen-ab