Description

This dataset provides information on Government of Canada (GC) media expenditures for all media placement made through the Agency of Record (AOR) for GC institutions, from fiscal year 2016/2017 and updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The dataset is broken down into two files because of differences in the data collected. The information is broken down by fiscal year, GC institution, media category, media type and audience. For more information on the content of this dataset, consult the supporting documentation and data dictionary. For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.canada.ca/en/public-services-procurement/services/communication/government-advertising/annual-reports.html#reports

Resources

Name	Format	Description	Link
Data Dictionary	XML		https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/depensescampagne-advertisingcampaign/depensescampagne-advertisingcampaign-dd.xml
2016-2017 data file	CSV		https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/placemedia-mediaplace-2016-2017.csv
2017-2018 to present, data file	CSV		https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/placemedia-mediaplace.csv
Supporting Documentation	HTML		https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/soutien-support-eng.html
Supporting Documentation	HTML		https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/soutien-support-fra.html

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