Description

Phoenix Strategic Perspectives Inc. (Phoenix SPI) was commissioned by the Office of the Privacy Commissioner of Canada (OPC) to conduct a telephone survey of Canadians on privacy-related issues. The OPC’s mandate to protect and promote privacy rights includes promoting awareness and understanding of privacy issues by the Canadian public. In support of this, the OPC conducts public opinion research with the general population every two years. The purpose of this research is to better understand the extent to which Canadians are aware, understand, and perceive privacy-related issues. The objective of the research was to explore Canadians’ attitudes and opinions of privacy issues that fall under the OPC’s four strategic privacy priorities: economics of personal information; government surveillance; reputation and privacy; and the body as information. In addition, this year, the OPC wanted the survey to address how, if at all, the unprecedented COVID-19 pandemic has influenced Canadians’ views and concerns over their privacy. The findings will be used to learn more about Canadians’ concerns and attitudes toward privacy, their awareness of privacy institutions, and views on personal information management as a whole. A 14-minute random digit dialling (RDD) telephone survey was administered to 1,502 Canadian residents, 16 years of age or older between November 21st and December 20th, 2020. An overlapping dual-frame (landline and cell phone) sample was used to minimize coverage error. The results can be considered representative of the population of Canadians aged 16 and older. Based on a sample of this size, the overall results can be considered accurate within ±2.5%, 19 times out of 20. The margin of error is greater for results pertaining to subgroups of the total sample. Data were weighted to reflect the population in terms of age, gender, and region.

Resources

Name	Format	Description	Link
2020-21 Survey of Canadians on privacy-related issues – DATASET	CSV		https://open.canada.ca/data/dataset/e8f07d53-d94a-4297-9535-114e95513409/resource/11ced2af-457c-45a9-bab1-edc2157dc62d/download/sondage-aupres-des-canadiens-sur-la-protection-de-la-vie-privee-de-2020-2021-data.csv
2020-21 Survey of Canadians on privacy-related issues – Dictionary	CSV		https://open.canada.ca/data/dataset/e8f07d53-d94a-4297-9535-114e95513409/resource/39a03d93-c135-4f6b-ba8f-126da76b8081/download/2020-21-survey-of-canadians-on-privacy-related-issues-dictionary.csv
2020-21 Survey of Canadians on privacy-related issues – Dictionary	CSV		https://open.canada.ca/data/dataset/e8f07d53-d94a-4297-9535-114e95513409/resource/a5044b2e-ecf3-4eeb-bc8e-e4d1ac41e77a/download/sondage-aupres-des-canadiens-sur-la-protection-de-la-vie-privee-de-2020-2021-dictionnaire.csv
2020-21 Survey of Canadians on privacy-related issues – DATASET	CSV		https://open.canada.ca/data/dataset/e8f07d53-d94a-4297-9535-114e95513409/resource/faaa1146-2ce1-4829-b173-19076735275e/download/2020-21-survey-of-canadians-on-privacy-related-issues-dataset.csv

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