Description

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign-related questions took about 7-8 minutes on average to complete. As per above, the ACET is based on a survey of the general population plus samples of specific target populations as required (in this case, youth) and collects information related to recall of the advertisement; recall of the key messages; who sponsored the ad; determine what, if any action has been taken as a result of seeing the ad; government performance in providing information to the public; and overall government performance.

Resources

Name	Format	Description	Link
Better Jobs 2012 Advertising Campaign Evaluation Survey - Metadata	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/19373017-715b-4ac1-899f-2a85885bc8ed/download/2012betterjobesacetmetadata-french.csv
Better Jobs/Jobs of Tomorrow Advertising Campaign Evaluation Survey 2011 - Metadata	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/2bcaf192-6f18-4b66-b87d-4c5ff46c41c0/download/sspb-dmd-hrsdc_final_report_better_jobs_metadataenglish.csv
Better Jobs 2013 Advertising Campaign Evaluation Survey - Metadata	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/3a092dfb-f0b3-4b46-b13e-10ec4466e450/download/sspb-dmd-better_job2013metadataenglish.csv
Better Jobs/Jobs of Tomorrow Advertising Campaign Evaluation Survey 2011	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/5a7770fe-dee3-4e4a-a22a-600f8f6a5d34/download/2011_dataset_betterjobscsv.csv
Better Jobs 2012 Advertising Campaign Evaluation Survey - Metadata	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/737abff8-886f-43d9-9406-bfc134da6727/download/sspb-dmd-betterjobsacet2012metadataenglish.csv
Better Jobs 2012 Advertising Campaign Evaluation Survey	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/d1ac0554-8f66-4163-9b17-fb950959cf9f/download/2012_dataset_betterjobscsv.csv
Better Jobs 2013 Advertising Campaign Evaluation Survey - Metadata	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/f114aee9-f43d-4ebe-a103-9c6dd92cbe24/download/2013better_jobmetadata-french.csv
Better Jobs 2013 Advertising Campaign Evaluation Survey	CSV		https://open.canada.ca/data/dataset/dcc44c16-f81d-4954-99a7-97c56774a44a/resource/f6e087bf-d4ef-4b45-bc99-2732facb146a/download/2013_dataset_betterjobscsv.csv
Better Jobs/Jobs of Tomorrow Advertising Campaign Evaluation Survey 2011 - Metadata	CSV		http://www.edsc-esdc.gc.ca/ouvert-open/bca-seb/ae-ei/HRSDC Final Methodolgy Report Better Jobs Metadata-FRENCH.csv

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