Broadcasting Current Trends – Canadian Agency Advertising Gross Spending

Description

The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada.

Resources

Name Format Description Link
Canadian Gross Agency Ad Spend - Data xlsx https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/English/Canadian Gross Agency Ad Spend – Data.xlsx
Canadian Gross Agency Ad Spend - Data CSV https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/English/Canadian Gross Agency Ad Spend – Data.zip
Data-dictionary-agency-advertising-gross-spend PDF https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/English/data-dictionary-agency-advertising-gross-spend.pdf
Canadian Gross Agency Ad Spend - Data xlsx https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/French/Dépenses publicitaires brutes des agences au Canada – Données.xlsx
Canadian Gross Agency Ad Spend - Data CSV https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/French/Dépenses publicitaires brutes des agences au Canada – Données.zip
Data-dictionary-agency-advertising-gross-spend PDF https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/French/dictionnaire-de-données-agence-publicité-dépenses-brutes.pdf

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