Description

The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada from calendar years 2018-2023.

Resources

Name	Format	Description	Link
	33		https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/English/data-dictionary-agency-advertising-gross-spend.pdf
	54		https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/French/Dépenses publicitaires brutes des agences au Canada – Données.xlsx
	8		https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/French/Dépenses publicitaires brutes des agences au Canada – Données.zip
	33		https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/French/dictionnaire-de-données-agence-publicité-dépenses-brutes.pdf
	8		https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/English/Canadian Gross Agency Ad Spend – Data.zip
	54		https://applications.crtc.gc.ca/OpenData/CASP/COMMUNICATION MONITORING REPORTS/Broadcasting Current Trends – Canadian Agency Advertising Gross Spending/English/Canadian Gross Agency Ad Spend – Data.xlsx

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