UDP - Enterprises using social media
Description
This indicator is calculated as the share of tourism ecosystem enterprises using two or more social media (having a user profile, an account or a user license). It is based on data collected by the National Statistical Institutes through questionnaires to enterprises with 10 or more employees and self-employed persons (NACE sectors 55, 56, 79). The indicator is part of the digital pillar of the EU Tourism Dashboard. UNIT OF MEASURE: %. RESOLUTION: NUTS0. COMPLETENESS: 100%. POLICY CONTEXT: Higher values indicate a higher usage/presence on social media by tourism ecosystem enterprises. METHODOLOGY: The indicator is a weighted sum, calculated as follows: (percentage_ESTAT10_I55_56 * weightI55_56) + (percentage_ESTAT10_N79 * weightN79). Weight is the share of number of enterprises in the specific NOGA sector (I55+I56 or N79), over the total number of enterprises in NOGA sectors I55,I56,N79. Percentage is the NOGA specific share of enterprises using social media. UNCERTAINTY AND LIMITATIONS: Limited NACE breakdown. Not including micro enterprises (<10 employees). DATA SOURCES: iisoc_cismt (E_SM1_GE2) [ESTAT]; sbs_na_sca_r2 [ESTAT].
Resources
| Name |
Format |
Description |
Link |
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8 |
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63 |
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21 |
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https://tourism-dashboard.ec.europa.eu/map-view?lng=en&ctx=tourism&ts=TOURISM&is=TOURISM&tl=0&i=264&cl=tourism&clc=digitalisation&pil=indicator-level&db=727&it=ranking-bubble-chart&y=2021&tv=-1&cwt=bar-chart |
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23 |
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https://urban.jrc.ec.europa.eu/api/udp/v2/en/data/?databrick_id=727&nutslevel=0&ts=TOURISM&nutsversion=-1&mpx=1&nutslevel=9 |
Tags
- digital
- digitalisation
- social-media
- europe
- tourism