Elder Abuse Advertising Campaign Evaluation Tool (ACET) Methodology Report

An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and Skills Development Canada (HRSDC) was required to conduct a post-campaign evaluation of the advertising initiative.