Description

Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign. The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience. A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%.

Resources

Name	Format	Description	Link
Government of Canada "Workers" advertising campaign –evaluation (2010) - DATASET	CSV		https://open.canada.ca/data/dataset/b71201a5-a2e8-4658-82a5-e5489985110b/resource/af75c8e9-ac40-48df-a419-c394ed73b2b0/download/fall2018-opendatarelease-workerscampaignevaluation2010-dataset.csv
Government of Canada "Workers" advertising campaign –evaluation (2010)- META DATA - English	CSV		https://open.canada.ca/data/dataset/b71201a5-a2e8-4658-82a5-e5489985110b/resource/d4127dab-f7b0-4fd6-8b3b-074f29c28337/download/fall2018-opendatarelease-workerscampaignevaluation2010-metadata-eng.csv
Government of Canada "Workers" advertising campaign –evaluation (2010) - META DATA - French	CSV		https://open.canada.ca/data/dataset/b71201a5-a2e8-4658-82a5-e5489985110b/resource/ffaff518-581f-45eb-8a19-0088defab4ee/download/fall2018-opendatarelease-workerscampaignevaluation2010-metadata-fre.csv

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