Description

A survey was conducted and implemented in Hawaii in 2010 to investigate consumer perceptions and preferences including consumer awareness concerning production methods (farm-raised vs. wild-caught), seafood labeling, and environmental issues. The survey also addresses food safety and nutrition, cultural traditions, consumption patterns, and taste and product form preferences. The data was collected through surveys online, at Times Supermarket locations and farmers' markets. 523 responses were collected: 183 online and 340 in-person. A conjoint analysis estimated willingness to pay across four different fish species, tuna, salmon, tilapia and moi (Pacific threadfin). This data can be used to determine species-specific attributes that affect consumers' willingness to pay and purchasing decisions.

Resources

Format	Description	Link
0	View the complete metadata record on InPort for more information about this dataset.	https://www.fisheries.noaa.gov/inport/item/20626
0	The information provided on this page seeks to define how the GCMD Keywords are structured, used and accessed. It also provides information on how users can participate in the further development of the keywords.	https://www.earthdata.nasa.gov/learn/find-data/idn/gcmd-keywords
0	View the complete metadata record on InPort for more information about this dataset.	https://www.fisheries.noaa.gov/inport/item/20626
0	Pacific Island Fisheries Science Center homepage	https://www.pifsc.noaa.gov
33	NOAA Data Management Plan for this record on InPort.	https://www.fisheries.noaa.gov/inportserve/waf/noaa/nmfs/pifsc/dmp/pdf/20626.pdf

Aquaculture Willingness To Pay Hawaii Survey 2010

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