Description
An online survey to understand consumer awareness and perceptions of alternative, or novel, sources of protein. The survey was conducted with 1,930 adults aged 16-75 living in England, Wales and Northern Ireland. Data was collected between 9th – 11th December 2021 via Ipsos MORI’s online omnibus.
Resources
| Name | Format | Description | Link |
|---|---|---|---|
| Alternative Proteins Survey: Data Dictionary | xlsx | Open resource | |
| Alternative Proteins Survey: Data | CSV | Open resource | |
| Alternative Proteins Survey: Data Tables | xlsx | Open resource |