Description

The Mass Communications Survey (MCS) focuses on media research and communication habits. The questionnaire starts with a broad set of demographic questions. This is followed by questions related to reading daily newspapers and magazines: which newspapers and magazines respondents read, which topics they are most interested in, when they usually read and whether they read print media from other Yugoslav republics. The set of questions on radio contains the problem of the technical possibilities of receiving radio signals, questions regarding the frequency of listening to the radio program, the content and quality of the radio schedule. Then there are the questions about watching TV. In the chapter on attending cinema performances, we find questions about favorite films and factors that affect the frequency of attending cinemas. This is followed by two sets of questions on leisure activities and membership in socio-political organisations, which complete the questionnaire.

Resources

Name	Format	Description	Link
	21		https://www.adp.fdv.uni-lj.si/opisi/mks62
	33		http://www.adp.fdv.uni-lj.si/podatki%5Cmks62%5Cmks62-om1.pdf
	21		https://www.adp.fdv.uni-lj.si/uporabi/kako
	33		http://www.adp.fdv.uni-lj.si/podatki%5Cmks62%5Cmks62-om2.pdf

Mass Communications Survey (ICS) 1962

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