Description
The purpose of the research is to obtain a picture of acquaintance with the media image in Slovenia. The research defined the Slovenian media strategy. With qualitative and quantitative evaluations, we wanted to achieve optimal coverage of target groups by selecting different types of media and media units, with the help of which we measured or observed the change in media perception. Based on the planned media, we monitored their reading, viewing and obedient habits of Slovenian media. At the same time, for better orientation, we included the concept of leisure time use, some general claims about lifestyle and general demographics in the population covered.
Resources
| Name | Format | Description | Link |
|---|---|---|---|
| HTML | Open resource | ||
| HTML | Open resource | ||
| Unknown | Open resource |
Tags
- branje
- branost
- časniki
- celoletni-podatki
- dohodek
- družbeni-mediji
- dvomesečnik
- dvotednik
- gledanost
- internet
- izobrazba
- izpostavljenost-medijem
- kabelska-televizija
- kino
- komercialna-postaja
- lokalna-postaja
- medijska-enota
- medijska-ponudba
- medijska-strategija
- mesečnik
- nacionalna-postaja
- narodnost
- oglasne-deske
- opremljenost-gospodinjstva
- plakati
- politična-opredeljenost
- polletni-podatki
- poslušanost
- poznavanje-medijev
- priloga
- prosti-čas
- prostočasne-dejavnosti
- regionalni-tednik
- satelitska-postaja
- spol
- štirinajstdnevnik
- študentska-postaja
- tematika-medijev
- vrednotenje
- vrsta-medija
- zakonski-stan
- zaposlenost
- življenjski-slog