Description

Tourism and Culture surveyed visitors to Yukon between June 2012 and April 2013. Data from this research is compiled in the following reports. ### Summer and winter reports These reports describe Yukon visitors. We examined: * who they are, * how they planned their trip, * how they travelled, * what they did, and * how much they spent. View the [summer](https://open.yukon.ca/sites/default/files/tc-yukon-visitor-tracking-program-summer-report-2012-13.pdf) and [winter](https://open.yukon.ca/sites/default/files/tc-yukon-visitor-tracking-program-winter-report-2012-13.pdf) reports. ### Visitor segmentation The [Visitor segmentation report](https://open.yukon.ca/sites/default/files/tc-yukon-visitor-tracking-program-visitor-segmentation-report-2012-13.pdf) describes the types of visitors coming to Yukon and what they like to see and do here. ### Pathways report The [Pathways report](https://open.yukon.ca/sites/default/files/tc-yukon-visitor-tracking-program-visitor-pathways-report-2012-13.pdf) describes the visitor and trip characteristics of the people who included a community or region in their trip. It answers questions such as: * What activities did they participate in while in Yukon? * What was important in their Yukon trip? * What were they satisfied with on their Yukon trip? * On average, how many nights were they away from home, and how many nights did they spend in Yukon? * What was the primary purpose of their trip to Yukon? ### Methodology report The [Methodology report](https://open.yukon.ca/sites/default/files/tc-yukon-visitor-tracking-program-methodology-report-2012-13.pdf) describes how we collected information for the program.

Resources

Name	Format	Description	Link
Original metadata (https://open.yukon.ca)	HTML		https://open.yukon.ca/information/70542a51-b967-4d20-badb-56706edde00f
2012/2013 Yukon Visitor Tracking Program: Methodology Report	PDF		https://open.yukon.ca/information/70542a51-b967-4d20-badb-56706edde00f/resource/1ce2a540-60ca-3583-8900-65887f43925f/download/tc-yukon-visitor-tracking-program-methodology-report-2012-13.pdf
2012/2013 Yukon Visitor Tracking Program: Summer Report	PDF		https://open.yukon.ca/information/70542a51-b967-4d20-badb-56706edde00f/resource/3acff0fe-3bdf-37a2-9782-68a5934e0f8c/download/tc-yukon-visitor-tracking-program-summer-report-2012-13.pdf
2012/2013 Yukon Visitor Tracking Program: Visitor Segmentation Report	PDF		https://open.yukon.ca/information/70542a51-b967-4d20-badb-56706edde00f/resource/99795d7a-acad-3486-acc7-7e7ef54ed7b4/download/tc-yukon-visitor-tracking-program-visitor-segmentation-report-2012-13.pdf
2012/2013 Yukon Visitor Tracking Program: Pathways Report	PDF		https://open.yukon.ca/information/70542a51-b967-4d20-badb-56706edde00f/resource/d7087bf7-84d0-3dfb-be89-886ad167c7c8/download/tc-yukon-visitor-tracking-program-visitor-pathways-report-2012-13.pdf
2012/2013 Yukon Visitor Tracking Program: Winter Report	PDF		https://open.yukon.ca/information/70542a51-b967-4d20-badb-56706edde00f/resource/e32758ec-b8b5-3b61-9cdf-70ee8dbf69a1/download/tc-yukon-visitor-tracking-program-winter-report-2012-13.pdf

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