The International Valuation of Engineering and Cultural Brands
Description
At the request of the Senate, the Court analysed the international appreciation of national museums’ brand and know-how in cultural engineering. In a growing market, whose potential needs to be better assessed, French museums have developed a stream of recurring activities (exhibitions, advice) that provide them with their own resources. Their reputation also allows them to engage in more global and emblematic operations (Provisional Pompidou Centres, Louvre Abu Dhabi). The Court makes six recommendations aimed at encouraging museums and their accompanying administrations to take even better advantage of developments in international demand.
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https://www.data.gouv.fr/api/1/datasets/r/aecc2458-b5a0-499f-a0a1-5adc36a10074 |
Tags
- valorisation-des-marques
- musees
- culturel
- valorisation