Market with adapted procedure — Development of an overall strategy of territorial attractiveness
Description
This contract concerns the development of a comprehensive strategy of territorial attractiveness at the level of Pays Vesoul — Val de Saône.
It is a question of structuring a comprehensive strategy of territorial attractiveness which:
1. Identifies the territory’s competitive positioning, territorial identity and shared values with local actors and inhabitants,
2. Identifies the actions to be conducted locally to make the territory (more) attractive, and thus create more favourable reception conditions for new populations and investors,
3. Prospect and communicate on the offer of the territory and its assets to convince the actors and targets to remain, invest in, reinvest, live and stay there.
The country does not wish to rely on the creation of a territorial brand. He wants to act on his local offer to improve his attractiveness and make it more “desirable”, and then promote local dynamics outside.
Resources
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55 |
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https://www.data.gouv.fr/api/1/datasets/r/4ab6f3f2-621e-4016-970f-c4b0c8ee12b3 |