The French market and e-couponing in Q1 2015
Description
The **French market has started to mutate** for a few years now from the point of view of the use of online coupons. Since the beginnings of the Internet in the 2000s, many brands have adapted to this new technological boom.
It is therefore only natural that, over the years, large French companies have developed new marketing strategies in order to increase their dominance in their market(s). As **consumption patterns are constantly changing** and the 2008 crisis is felt, consumers' purchasing power has fallen by a few percentage points. Traditional marketing tools have therefore changed, the main one being: couponing has become [e-couponing](http://www.ikoupi.com/glossaire-et-definitions/e-couponing/).
With more and more consumers making their purchases on the internet, brands have been right to focus part of **their marketing strategies** on this lever very well known offline (paper coupons) but little online (promo codes on the internet in open access).
If we look at e-couponing in 2015 it is:
1. More than 40% of French Internet users say they have already used an online promotion code
2. 80% of consumers say they appreciate discount codes (both offline and online)
3. It is women who mostly use promotion codes with 62% of women against 36% of men in 2015
4. E-couponing also makes it possible to increase the average basket by an average of 10% per cyber buyer.
5. 94% are satisfied with the e-coupons offered by brands
Nevertheless, the French market remains far behind the others for all that concerns the implementation of e-coupons in morals. There is still a large part of the French population and Internet users who do not know the existence of **e-coupons** or who do not use them on a daily basis. The main reason for all this: the _lack of information_ and the consumption habits of some people have not necessarily evolved at the same pace as society.
In any case, the **e-couponing market is doing well in France** in the first quarter of 2015.
Study conducted by the site © Ikoupi.com
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Tags
- couponing
- business
- ecouponing
- internet