Social Rating Point World Cup 2014
Description
Havas Media partnered with the social audience measurement company of Seevibes TV to set up an indicator to measure the capacity of a TV show to generate social dialogue. Called Social Rating Point (SRP), it is defined as "the ratio between the number of interactions measured on social networks (Twitter and on official Facebook pages) compared to the audience of the broadcast" measured by Médiamétrie.
For the 2014 FIFA World Cup, Havas Media calculated the SRP for each match and compared it to broadcasts on the same day.
Resources
| Name |
Format |
Description |
Link |
|
8 |
|
https://www.data.gouv.fr/fr/datasets/r/a609dc48-7490-4d0a-82b6-7e04a9e1a4a6 |
Tags
- coupe-du-monde
- emissions
- media
- srp
- matchs