Description

Public Opinion Research Results. Employment and Social Development Canada (ESDC) commissioned Opinion Search to conduct quantitative research with Canadians on the topic of the Universal Child Care Benefit advertising campaign. The research was performed to satisfy the Government of Canada’s requirement that all major ad campaigns be assessed using the Advertising Campaign Evaluation Tool. Specific objectives were: - Measuring overall aided and unaided awareness of the advertising; - Determining recall of the key campaign messages; and - Determining awareness of who was responsible for creating the ad. It is expected that the results from this survey will be used to evaluate the effectiveness of the Universal Child Care Benefit ad campaign.

Resources

Name	Format	Description	Link
2015-2016 Enhanced Universal Child Care Benefit Advertising Post-Campaign Evaluation (ACET) - metadata	XLS		https://open.canada.ca/data/dataset/51171aee-368c-4416-8d38-d527885fce59/resource/8946a90e-c0c1-4255-881d-68c663d37173/download/sspb-dmd-childcarebenefitadvertisingpost-campaign-20160607_fr.xlsx
2015-2016 Enhanced Universal Child Care Benefit Advertising Post-Campaign Evaluation (ACET) - data	CSV		https://open.canada.ca/data/dataset/51171aee-368c-4416-8d38-d527885fce59/resource/9d62cd71-ab6b-48e9-acee-c1c83467c07d/download/por-2015_uccb_acet.csv
2015-2016 Enhanced Universal Child Care Benefit Advertising Post-Campaign Evaluation (ACET) - metadata	XLS		https://open.canada.ca/data/dataset/51171aee-368c-4416-8d38-d527885fce59/resource/d72d4d96-def0-4afa-bfa3-d458530fa702/download/2015-2016_enhanced_uccb_acet.xlsx

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