Description

Health Canada recognizes that it is important for industry to disseminate non-promotional, accessible information on human and animal health products to health care professionals (HCPs) and the general public. Since advertising is for the purpose of promoting the sale of a health product, it is critical to determine whether the purpose of a message is to promote the sale of a health product or to provide information.

Resources

Name	Format	Description	Link
Guidance on distinction between advertising and other activities for health products: Overview	HTML		https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents/policy-distinction-between-advertising-activities.html
Guidance on distinction between advertising and other activities for health products: Overview	HTML		https://www.canada.ca/fr/sante-canada/services/medicaments-produits-sante/exigences-reglementaires-publicite/politiques-lignes-directrices/politique-distinction-activites-publicitaires-activites.html

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