Discount campaign KEHR.WIEDER-Mug

The Hamburg-wide campaign aims to take a first step towards reducing the consumption of disposable cups. The focus is on a public campaign to grant a discount of at least 10 cents for customers who bring their own reusable cup. This campaign is open to coffee serving companies, from the bakery around the corner, to gas stations, to the various franchises of the major coffee chains.

On 1 March 2017, Hamburg's citizens asked the Senate to coordinate a stakeholder process for the introduction of a reusable system.
In order to achieve this goal, two paths are taken:
- Discount for your own reusable cup
- Alliance for reusable solutions with a KEHR.WIEDER cup for Hamburg