Description

Public Opinion Research Results According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan” advertising campaign using the Government of Canada’s standardized Advertising Campaign Evaluation Tool, or ACET survey. The specific objectives of this research were to measure: - unaided recall of the advertising campaign; - aided recall of the advertising campaign by media; - recall of key messages of the campaign; and - awareness of who was responsible for producing the ads. The results will be used by the Government of Canada to assess the effectiveness of the Canada Apprentice Loan advertisements.

Resources

Name	Format	Description	Link
Quantitative Research: 2014-2015 Skills Initiative “Canada Apprentice Loan” Advertising Campaign (Fall 2014) - metadata	XLS		https://open.canada.ca/data/dataset/39d1643d-dc8d-42a7-8915-43a477dd052b/resource/30467965-6d0e-4bbf-ad4e-9935af579c86/download/sspb-dmd-skillinitiativeapprenticeloanadvertisingcampaign2014-20160614.xlsx
Quantitative Research: 2014-2015 Skills Initiative “Canada Apprentice Loan” Advertising Campaign (Fall 2014) - data	CSV		https://open.canada.ca/data/dataset/39d1643d-dc8d-42a7-8915-43a477dd052b/resource/67caba9d-1feb-49dd-a977-19351e66e6f9/download/por-2014skills_apprentice_loan_acet.csv
Quantitative Research: 2014-2015 Skills Initiative “Canada Apprentice Loan” Advertising Campaign (Fall 2014) - metadata	XLS		https://open.canada.ca/data/dataset/39d1643d-dc8d-42a7-8915-43a477dd052b/resource/9e46bb13-3949-41b3-a7b7-3ef9b2c9d3ac/download/sspb-dmd-pretscanadiensauxapprentis-campagnepub2014-20160614.xlsx

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