Description

Vaccination campaigns such as public health messages that do not promote a specific product would not qualify as advertising of a health product, and would not be subject to the fair balance requirements outlined in this Interim Guidance.

Resources

Name	Format	Description	Link
Interim Guidance - Fair Balance in Direct-to-Consumer Advertising of Vaccines	HTML		https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents/fair-balance-consumer-advertising-vaccines.html
Interim Guidance - Fair Balance in Direct-to-Consumer Advertising of Vaccines	HTML		https://www.canada.ca/fr/sante-canada/services/medicaments-produits-sante/exigences-reglementaires-publicite/politiques-lignes-directrices/juste-equilibre-publicite-consommateurs-vaccins.html

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