Description

Public Opinion Research Results Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public opinion research can be extrapolated to the wider population of Canadians and allows Employment and Social Development Canada to determine the impact of its advertising campaign and provide direction on areas where the campaign can be adjusted to reach a broader Canadian public. The findings provide useful information to improve future campaigns which are better targeted, more informative and better geared to the target population of working age Canadians under 55 and Canadians in general.

Resources

Name	Format	Description	Link
Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET)	CSV		https://open.canada.ca/data/dataset/2d49879a-0615-4e05-bc1b-42982aefbdf3/resource/a7f79dcc-83b2-4d3d-9d97-f6d60c4773ad/download/por-2014winter-skills-acet.csv
Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET) - metadata	XLS		https://open.canada.ca/data/dataset/2d49879a-0615-4e05-bc1b-42982aefbdf3/resource/dafbb11e-7d72-4bf6-927d-b7615370b15a/download/por_dataset_2014_winter_skills_acet_questions_fra.xlsx
Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET) - metadata	XLS		https://open.canada.ca/data/dataset/2d49879a-0615-4e05-bc1b-42982aefbdf3/resource/df49a52e-bd14-487a-93d3-f7b8448a64a5/download/por_dataset_2014_winter_skills_acet_questions_eng.xlsx

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